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The Different Social Media Channels and Their Copyright Regulations

Copyright regulations were made to protect the original owner of a property from any kind of infringement or in simpler terms, copying. However, if taken in an appropriate manner, individuals can still post the works of others.

Social media platforms are known for being a place with plenty of infringement, though the individuals performing such acts are punished accordingly.

To help you avoid being one of these individuals, let’s take a better look at the copyright regulations of the different social media platforms.

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Social Media

Before anything else, it’s important to understand that while the regulations of one platform may differ from another, there are similarities. One similarity is that owners can decide whether their work may be copyrighted.

Twitter and Copyright

Twitter’s copyright regulations are pretty straightforward. Their conditions are that whenever a user posts a Tweet, the said user is granting Twitter the permission to share his/her Tweet to anyone around the world, with no exceptions.

Basically, when a Twitter user starts making use of Twitter, it only means they’ve already granted Twitter a license to share their Tweets.

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Facebook and Copyright

The terms and conditions of Facebook regarding copyright are pretty much the same with Twitter. However, this time, users can change how it works by going through the privacy settings.

As a result, Facebook users will have more options when it comes to posting content that may be copyrighted.

Pinterest and Copyright

Pinterest also has a unique set of copyright regulations. This is because they don’t ask for a copyright license for them to share your posts anywhere. However, upon entering Pinterest, you’re agreeing that what you post will be shared.

This social media platform is perhaps the farthest from being strict when it comes to copyright issues.

It would be best if you don’t put your personal property in social media in the first place. Not only is there no surefire way to avoid infringement, but you’re also more prone to cyberbullying.

It’s recommended that you only use social media when doing content marketing, and not on posting personal or classified information.

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5 Strategies for Implementing Visuals in Content Marketing

It was once said that visual content, particularly videos, is the future of content marketing. Considering that there are several statistics supporting the theory, there’s no reason not to believe it.

Now that it’s official, the only thing you can do about it is implementing a new marketing strategy revolving around visual content marketing.

Here are some of those strategies that you can use right now.

postimage 5StrategiesforImplementingVisualsinContentMarketing onlinemarketingtablet - 5 Strategies for Implementing Visuals in Content MarketingSimple Images

Many marketers use overcomplicated images and as a result, people tend to misunderstand the meaning behind them. If possible, make it simple and easy to understand.

Various Formats

Since the start of the theory that visual content is the future of content marketing, many businesses started using images and videos. Make sure to steer away from the norm and be unique. For example, you can use graphical charts or screenshots.

Avoid Copyright Issues

There’s no denying that copyright issues are one of the problems many marketers are facing now. Since visual content is protected by copyrights, you should find out if it’s shareable or restricted.

Search Engine Optimization

Even visual content needs to undergo the typical search engine optimization process. Put simply, you need to search for appropriate keywords, descriptions, meta titles, and more.

Social Media Sharing

With a ready-to-use visual content, all you have to do is share it to multiple online channels. And when we’re talking about sharing, there’s nothing better than social media platforms, especially Facebook, Twitter, Instagram, and YouTube.

Content marketing is undergoing some changes right now and it won’t be long before visual content become history. That’s why you should take advantage of this opportunity immediately before any changes happen again.

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How to Avoid Copyright Issues When Posting on Social Media Platforms

Due to obvious reasons, many platforms placed copyright regulations and guidelines for a healthier community.

Social media platforms are no exception. In fact, platforms like these are some of the places with strict copyright guidelines, and it’s no easy task to avoid getting caught up in these issues.

Here we go through some of the most effective ways to avoid copyright issues that may get you and your brand in trouble.

Determine the Owner

Before posting, you must first determine who the owner of the copyrighted material is. This may range from an author of literature, creator of artwork, publisher, videographer, composer, and more.

Getting Permission

Once you know who the owner is, you can contact the owner for permission to post. You may also contact a website made for this sole purpose, Copyright Clearance Center.

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Consider the Fair Use

Remember that “fair use” should be considered before posting. You may post copyright materials if you’ll only post a small percentage of the overall material, or if it’s for educational purposes.

Know the Penalties

Copyright penalties range from being reported and being asked to stop posting to being forced to go to court where you may be asked to pay a penalty ranging from $750 to $30,000. This is reasonable since it’s possible that the damage may not be fixed.

When it comes to social media, every move a major brand makes can affect their reputation. Content marketing is an essential part of promoting a brand, but if you can’t follow simple copyright regulations, then you won’t go far in the industry.