postimage MinimizingYourRisksWhenCreatingLinkBuildingCampaigns womanusinglaptop 840x480 - Minimizing Your Risks When Creating Link Building Campaigns

Minimizing Your Risks When Creating Link Building Campaigns

Creating a link building campaign is a complicated process. You’ll first have to figure out the best and most appropriate content to offer as a guest post. You’ll then have to find high-quality sites where you can guest blog on.

All this will require you to spend a lot of time, effort, and even money. Spending money on things that won’t get you much will only be a waste.

Here are some tips you can use to minimize the risks, in this case, the amount of money spent, for every link building campaign you start.

postimage MinimizingYourRisksWhenCreatingLinkBuildingCampaigns laptopscreenuse - Minimizing Your Risks When Creating Link Building Campaigns

Keyword Research

Your first step is creating high-quality content. That’s when you’ll have to pick keywords with large search volumes that are appropriate to your niche. You should also consider the use of long-tail keywords since they cost less but are often more effective.

Competitive Analysis

You’ll then have to consider that there are also other websites looking to guest blog on authority sites. So, after picking the keywords that you think are worth a shot, make sure they’re being used by only a few sites. You can see this in the Competition info in almost every keyword research tool.

postimage MinimizingYourRisksWhenCreatingLinkBuildingCampaigns usingtablet - Minimizing Your Risks When Creating Link Building Campaigns

Revenue Estimate

Make sure you predict the revenue you’ll be getting at the end. To do this, calculate the cost of the whole campaign, which may already be obvious since the PPC (Pay-Per-Click) is given in the keyword research tool. You should then compare this to the revenue you’ll get for each conversion.

Calculating Value

Finally, with the estimates and research done, you should already know the value of one keyword. While popular keywords tend to reach more people, many websites are competing for them. However, with under-the-radar keywords, there’s almost no competition, but only a few people search for them.

All this tells us that the best set of keywords are those that aren’t too popular and not too unknown. While you can’t remove the risks completely, you can minimize it by simple calculations, research, and more.

postimage ContentMarketing101TheImportanceofLinkBuildingtoSEO teaminmeeting 840x480 - Content Marketing 101: The Importance of Link Building to SEO

Content Marketing 101: The Importance of Link Building to SEO

Link building is the process of convincing other website owners to link back to yours in the form of content. Many marketers know about this and they should be because there are many benefits of doing so.

Algorithms, which is how search engines rank websites, are always evolving and have been complex since the beginning. However, it’s no denying that backlinks are one of the most important factors in the equation.

Building these links is called link building, and websites that undergo this process often tend to earn higher rankings.

postimage ContentMarketing101TheImportanceofLinkBuildingtoSEO screenresults - Content Marketing 101: The Importance of Link Building to SEO

Why Link Building Is Important for SEO

There are many ways on why link building can be considered important to search engine optimization. In fact, Google mentions that web owners can significantly improve their rankings if they can create a backlink in high-quality sites.

For example, if you’re a home renovation specialist, you’ll have lots of competitors. However, if you have linked all over the internet, particularly on popular sites, you’ll be the one standing atop of the home renovation niche.

How Does Search Engines Use Links?

There are basically two ways on how a search engine can use links. One is that it discovers web pages that it didn’t know existed before. The second purpose of links is to determine how websites are ranked, depending on the quantity and quality.

Once search engines determine the existence of a web page through the backlinks from other websites, it will crawl the page and decide what the ranking of the website will be.

postimage ContentMarketing101TheImportanceofLinkBuildingtoSEO writingandlaptop - Content Marketing 101: The Importance of Link Building to SEO

Search Engine Market

Google have used links to dominate the market since its founding. They made their own tool that was used by marketers to measure the quality of a website and find out the potential rankings.

Just as how votes are used by citizens to elect the next president, links are used by webmasters to determine who’ll be at the top of a certain niche in terms of rankings.

That’s why getting other website owners to link back to yours can be difficult. It’s one way of saying that you won’t get the vote if the website doesn’t deserve it.

The algorithm of popular search engines such as Google and Bing were unknown to many until search engine optimization was introduced. Now, it’s confirmed that there are many factors affecting rankings.

One of such factors includes links and rankings depend on the quantity and quality. For quantity, it’s simply the number of links a website has. Quality then depends on how good the website that’s linking back to you is.

While link building is a great way to increase your reach, exposure, and leads, it’s important to remember that one strategy can’t do everything.a

postimage ContentMarketing101HowGuestBloggingCanGrowYourOnlineAudience usinglaptop 840x480 - Content Marketing 101: How Guest Blogging Can Grow Your Online Audience

Content Marketing 101: How Guest Blogging Can Grow Your Online Audience

Guest blogging is a marketing strategy implemented by professionals to improve their search engine optimization. It’s where a website owner creates content and hands it over to another owner to create a backlink.

The core of this strategy lies in what is called “creative commons license”, where the work of an author is allowed to be shared by the public, in the case of guest blogging, is the other owner.

Today we look at the importance of this creative commons license, in a way that it allows guest blogging to occur.

Exposure

Many marketers often set their eyes on guest blogging for popular websites. If you can achieve this, even a website with only 1,000 subscribers can skyrocket the traffic received by guest blogging in a website known by millions such as Forbes, HuffPost, and more.

postimage ContentMarketing101HowGuestBloggingCanGrowYourOnlineAudience webresults - Content Marketing 101: How Guest Blogging Can Grow Your Online Audience

Website Traffic

After being exposed to millions of people, it’s inevitable that a given percentage of that number will click the link to your website. This will then drive traffic to your business, and allowing for the next step to take place.

Acquiring Leads

With the ability and license to create content for other website owners, visitors of that website are led to your own platform. That means you can convert the visitors not only of your website but also of other websites through guest blogging.

Authorship

Even though a website has been operating for years, Google might not exactly know it exists. In other words, it’s not in the list of the websites worth promoting. However, just as how easy it is to catch the attention of users, the same applies to search engines.

postimage ContentMarketing101HowGuestBloggingCanGrowYourOnlineAudience laptoptyping - Content Marketing 101: How Guest Blogging Can Grow Your Online Audience

Authority

It’s an established fact that Forbes and HuffPost are some of the most popular authority sites on the internet. Authority sites are those trusted by many and considered as a reliable source of information. Having a link to one of these websites will also help establish your authority.

It goes without saying that guest blogging isn’t easy. This means you have to spend a lot of time improving your writing skills to be accepted as a guest blogger for popular websites. So not only will it help you establish your brand, but it’ll also help you improve your writing skills.