Content is everything you see on the internet. That’s why content marketing isn’t as simple as you think. It’s all around your business, whether it’s offered for free or not.
With this in mind, we’ve gathered eye-opening and the newest content marketing statistics that might give you a better idea of how content affects competition and revenues of businesses online.
Only half of the B2B marketers use content to build loyalty and provide value to existing customers. There’s no denying that the other half is missing the opportunity, and you shouldn’t be one of them.
It’s also found that only 40% of content marketers are implementing marketing strategies. However, if we’re only talking about successful organizations, that number goes up to 65%. This tells us that one factor that affects success is marketing strategies.
24% of B2B marketers took the initiative to partner up with somebody and it resulted in the expansion of their reach. Although there are no findings if these marketers achieved a change, we’re expecting that it’ll only lead to positive changes.
You’ll also be better off knowing that only 27% of marketers use promotional tools or advertisements. That means there’s no need for promotional tools if you have a firm marketing strategy at hand.
Research also says that approximately a third-quarter of content marketers are using technology or tools to measure how their websites and how well their content is performing.
In contrast, only 56% use tools to research the behavior of the audience to further improve the quality of content. That means more marketers are spending time measuring the quality of content than those that spend time on improving their content.
You’ll also be glad to know that almost a third-quarter of customers steer away from content that sounds like a sales pitch.
Buyers also admit that they’ve once become interested in products due to the free content they saw. This confirms that free content is a powerful promotional tool.
The industry is volatile and before you know it, strategies that did well yesterday might not do well the next day. The best thing to do is to keep updated with the latest happenings that might affect the industry.