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Content Marketing 101: The Importance of Link Building to SEO

Link building is the process of convincing other website owners to link back to yours in the form of content. Many marketers know about this and they should be because there are many benefits of doing so.

Algorithms, which is how search engines rank websites, are always evolving and have been complex since the beginning. However, it’s no denying that backlinks are one of the most important factors in the equation.

Building these links is called link building, and websites that undergo this process often tend to earn higher rankings.

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Why Link Building Is Important for SEO

There are many ways on why link building can be considered important to search engine optimization. In fact, Google mentions that web owners can significantly improve their rankings if they can create a backlink in high-quality sites.

For example, if you’re a home renovation specialist, you’ll have lots of competitors. However, if you have linked all over the internet, particularly on popular sites, you’ll be the one standing atop of the home renovation niche.

How Does Search Engines Use Links?

There are basically two ways on how a search engine can use links. One is that it discovers web pages that it didn’t know existed before. The second purpose of links is to determine how websites are ranked, depending on the quantity and quality.

Once search engines determine the existence of a web page through the backlinks from other websites, it will crawl the page and decide what the ranking of the website will be.

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Search Engine Market

Google have used links to dominate the market since its founding. They made their own tool that was used by marketers to measure the quality of a website and find out the potential rankings.

Just as how votes are used by citizens to elect the next president, links are used by webmasters to determine who’ll be at the top of a certain niche in terms of rankings.

That’s why getting other website owners to link back to yours can be difficult. It’s one way of saying that you won’t get the vote if the website doesn’t deserve it.

The algorithm of popular search engines such as Google and Bing were unknown to many until search engine optimization was introduced. Now, it’s confirmed that there are many factors affecting rankings.

One of such factors includes links and rankings depend on the quantity and quality. For quantity, it’s simply the number of links a website has. Quality then depends on how good the website that’s linking back to you is.

While link building is a great way to increase your reach, exposure, and leads, it’s important to remember that one strategy can’t do everything.

 

 

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