Due to obvious reasons, many platforms placed copyright regulations and guidelines for a healthier community.
Social media platforms are no exception. In fact, platforms like these are some of the places with strict copyright guidelines, and it’s no easy task to avoid getting caught up in these issues.
Here we go through some of the most effective ways to avoid copyright issues that may get you and your brand in trouble.
Determine the Owner
Before posting, you must first determine who the owner of the copyrighted material is. This may range from an author of literature, creator of artwork, publisher, videographer, composer, and more.
Once you know who the owner is, you can contact the owner for permission to post. You may also contact a website made for this sole purpose, Copyright Clearance Center.
Consider the Fair Use
Remember that “fair use” should be considered before posting. You may post copyright materials if you’ll only post a small percentage of the overall material, or if it’s for educational purposes.
Know the Penalties
Copyright penalties range from being reported and being asked to stop posting to being forced to go to court where you may be asked to pay a penalty ranging from $750 to $30,000. This is reasonable since it’s possible that the damage may not be fixed.
When it comes to social media, every move a major brand makes can affect their reputation. Content marketing is an essential part of promoting a brand, but if you can’t follow simple copyright regulations, then you won’t go far in the industry.