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Content Marketing 101: How Guest Blogging Can Grow Your Online Audience

Guest blogging is a marketing strategy implemented by professionals to improve their search engine optimization. It’s where a website owner creates content and hands it over to another owner to create a backlink.

The core of this strategy lies in what is called “creative commons license”, where the work of an author is allowed to be shared by the public, in the case of guest blogging, is the other owner.

Today we look at the importance of this creative commons license, in a way that it allows guest blogging to occur.

Exposure

Many marketers often set their eyes on guest blogging for popular websites. If you can achieve this, even a website with only 1,000 subscribers can skyrocket the traffic received by guest blogging in a website known by millions such as Forbes, HuffPost, and more.

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Website Traffic

After being exposed to millions of people, it’s inevitable that a given percentage of that number will click the link to your website. This will then drive traffic to your business, and allowing for the next step to take place.

Acquiring Leads

With the ability and license to create content for other website owners, visitors of that website are led to your own platform. That means you can convert the visitors not only of your website but also of other websites through guest blogging.

Authorship

Even though a website has been operating for years, Google might not exactly know it exists. In other words, it’s not in the list of the websites worth promoting. However, just as how easy it is to catch the attention of users, the same applies to search engines.

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Authority

It’s an established fact that Forbes and HuffPost are some of the most popular authority sites on the internet. Authority sites are those trusted by many and considered as a reliable source of information. Having a link to one of these websites will also help establish your authority.

It goes without saying that guest blogging isn’t easy. This means you have to spend a lot of time improving your writing skills to be accepted as a guest blogger for popular websites. So not only will it help you establish your brand, but it’ll also help you improve your writing skills.

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