Content Marketing

Social Media Marketing

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5 Strategies for Implementing Visuals in Content Marketing

It was once said that visual content, particularly videos, is the future of content marketing. Considering that there are several statistics supporting the theory, there’s no reason not to believe it.

Now that it’s official, the only thing you can do about it is implementing a new marketing strategy revolving around visual content marketing.

Here are some of those strategies that you can use right now.

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Many marketers use overcomplicated images and as a result, people tend to misunderstand the meaning behind them. If possible, make it simple and easy to understand.

Various Formats

Since the start of the theory that visual content is the future of content marketing, many businesses started using images and videos. Make sure to steer away from the norm and be unique. For example, you can use graphical charts or screenshots.

Avoid Copyright Issues

There’s no denying that copyright issues are one of the problems many marketers are facing now. Since visual content is protected by copyrights, you should find out if it’s shareable or restricted.

Search Engine Optimization

Even visual content needs to undergo the typical search engine optimization process. Put simply, you need to search for appropriate keywords, descriptions, meta titles, and more.

Social Media Sharing

With a ready-to-use visual content, all you have to do is share it to multiple online channels. And when we’re talking about sharing, there’s nothing better than social media platforms, especially Facebook, Twitter, Instagram, and YouTube.

Content marketing is undergoing some changes right now and it won’t be long before visual content become history. That’s why you should take advantage of this opportunity immediately before any changes happen again.

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How to Avoid Copyright Issues When Posting on Social Media Platforms

Due to obvious reasons, many platforms placed copyright regulations and guidelines for a healthier community.

Social media platforms are no exception. In fact, platforms like these are some of the places with strict copyright guidelines, and it’s no easy task to avoid getting caught up in these issues.

Here we go through some of the most effective ways to avoid copyright issues that may get you and your brand in trouble.

Determine the Owner

Before posting, you must first determine who the owner of the copyrighted material is. This may range from an author of literature, creator of artwork, publisher, videographer, composer, and more.

Getting Permission

Once you know who the owner is, you can contact the owner for permission to post. You may also contact a website made for this sole purpose, Copyright Clearance Center.

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Consider the Fair Use

Remember that “fair use” should be considered before posting. You may post copyright materials if you’ll only post a small percentage of the overall material, or if it’s for educational purposes.

Know the Penalties

Copyright penalties range from being reported and being asked to stop posting to being forced to go to court where you may be asked to pay a penalty ranging from $750 to $30,000. This is reasonable since it’s possible that the damage may not be fixed.

When it comes to social media, every move a major brand makes can affect their reputation. Content marketing is an essential part of promoting a brand, but if you can’t follow simple copyright regulations, then you won’t go far in the industry.

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Content Marketing 101: How Guest Blogging Can Grow Your Online Audience

Guest blogging is a marketing strategy implemented by professionals to improve their search engine optimization. It’s where a website owner creates content and hands it over to another owner to create a backlink.

The core of this strategy lies in what is called “creative commons license”, where the work of an author is allowed to be shared by the public, in the case of guest blogging, is the other owner.

Today we look at the importance of this creative commons license, in a way that it allows guest blogging to occur.

Exposure

Many marketers often set their eyes on guest blogging for popular websites. If you can achieve this, even a website with only 1,000 subscribers can skyrocket the traffic received by guest blogging in a website known by millions such as Forbes, HuffPost, and more.

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Website Traffic

After being exposed to millions of people, it’s inevitable that a given percentage of that number will click the link to your website. This will then drive traffic to your business, and allowing for the next step to take place.

Acquiring Leads

With the ability and license to create content for other website owners, visitors of that website are led to your own platform. That means you can convert the visitors not only of your website but also of other websites through guest blogging.

Authorship

Even though a website has been operating for years, Google might not exactly know it exists. In other words, it’s not in the list of the websites worth promoting. However, just as how easy it is to catch the attention of users, the same applies to search engines.

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Authority

It’s an established fact that Forbes and HuffPost are some of the most popular authority sites on the internet. Authority sites are those trusted by many and considered as a reliable source of information. Having a link to one of these websites will also help establish your authority.

It goes without saying that guest blogging isn’t easy. This means you have to spend a lot of time improving your writing skills to be accepted as a guest blogger for popular websites. So not only will it help you establish your brand, but it’ll also help you improve your writing skills.